3 “new market” Developing countries (environmental)
4 pure life buying choices History is repeating itself in the economic growing countries.
Yogurt 1 before wartime nobody can find yogurt in shops An invention
2 added values Charge more for all that you do!
3 supermarket way of delivering things! Retailers took the charge of distribution
4 justice the price Find an excuse for people to find (make consumers values your services, age of luxury.)
5 Yakult TV commercial
6 functional food Looking for quick trick
7 Actimel Challenge people 14 days
8 people “are always wanting” a simple solution Nutrition, complex, scientific research
9 “prove it” “Difficult to prove” has an effect
10 PepsiCo “good for you” “better for you” and “fun for you”
11 health and wellness Essential to food companies
12 capitalism Create desire (physical needs are limited but the emotional ones aren’t)
Cereal 1 beand was built through advertising
2 creating characters
3 virtuous circle: from parents passing children
4 the rule to success was clear: heavy spending on advertising means powerful images brand loyalty, and boxes flying off the shelves.
5 unleash the secrete weapon : the gifts
6 make it part of routine, a lifestyle _ adding value, buying low selling high
7 “Be ashamed”—what do you think when you come here everyday to watch other children eat? --poverty and nutrition
8 food that provides only calorie but no nutrition
9 flower child Against all kinds of mainstream cultures
10 an opportunity to do something a little bit different Whole-grain cereal, family-run,
11 timing is everything (cater for the healthier lifestyle idea)
12 come out of nowhere!! Fiber
13 own-label brands: the fact that same quality but much cheaper
14 the bonds that we made in childhood
15 new regulation 外国人好蛋疼啊!!!!!
16 making sure that we are doing the right things to the consumers, making sure we are doing the right thing for the nation has stood them a good place in next 80…
17 cereal bars: more convenient, more processed saving time!!